This is an experiential marketing campaign I helped develop for the association of equipment manufacturers during my tenure at craft media/digital

The Association of Equipment Manufacturers (AEM) represents the voice of the equipment manufacturing industry, with a mission to amplify the stories of the 2.3 million men and women who build, power, and feed the world. Of the 10 U.S. states with the most equipment manufacturing jobs, 6 played a pivotal role in the outcome of the recent Presidential election. That is why, in a presidential election year, AEM launched its multi-market campaign, the AEM Manufacturing Express, to tell the stories of the people of the industry, celebrate their many accomplishments, highlight the crucial role that equipment manufacturers play in communities across America, and underscore the impact the industry has on our nation’s social and economic well-being. 

The 2.3 million jobs supported by the U.S. equipment manufacturing industry account for 11% of all U.S. manufacturing sector employment. The industry vitally supports countless American communities. The AEM Manufacturing Express celebrates the men and women of the industry and the positive impact their work has across the country. The AEM Manufacturing Express is designed to knit together a nationwide network of manufacturing workers and spotlight their role in supporting the towns in which they work and live. The people of our industry drive our economy, fuel job creation, foster innovation, and lifts local communities every single day. The AEM Manufacturing Express brings these stories to the forefront, ensuring their contributions are recognized and their voices heard.

I had the privilege of being a part of this campaign, shepherding the development of much of its award winning creative. This included its robust campaign website manufacturingexpress.org, a full length documentary with an accompanying trailer, and much more.

The website is the central hub of the campaign for participating member companies, press, and the general public. At manufacturingexpress.org users can find stories collected from the road, whether that be through testimonials captured from workers, interviews with elected officials, or event recaps captured at every facility the bus visits. I personally have been on the road for 11 weeks since the tour started and wrote many of these recaps myself. Recaps are an avenue for the campaign to not only talk about the day’s events, but highlight the